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Home, Header & Footer

1. Top level domain with HTTPs

An ecommerce site must have a top level domain with a secured connection. If your site exclusively serves a certain country, then use a country code domain.

2. Business logo

Place your business logo at a prominent position of the header. Preferably near the left.

3. User-friendly navigation

A clear navigation bar improves the UX of your site – mandatory for every page.

4. Wishlist

Sometimes, a customer may be interested in a product but decide to buy it later. Or a customer may find a product interesting and want to check that later for more details. A wishlist allows them to store a list of these products so that they can easily find them next time they visit your site.

5. Customer login

Your site should definitely let the customers register and login. It’s best to place this on the top bar for easy access.

6. Store finder

If your ecommerce site has physical stores or pick-up points, a store locator at the top bar can make them easy for your customers to find.

7. Language options

If your ecommerce site has multiple versions for different regions, then you can include language options to let users switch between different languages/regions.

8. Shopping cart

Obviously, the shopping cart is an integral part of any ecommerce site. The best position to place it is the upper right corner.

9. Search bar

If you optimise your search bar properly, it can become a powerful tool for conversions.

10. Phone number

Whether it be enquiring about a particular product or clarifying business hours, customers may need to call you for various reasons. Mentioning the contact number at the top makes this easy for them.

11. Highlighted UVP

Why should a customer buy from you and not your competitors? Use Unique Value Propositions or UVPs mentions those things about your business that make it special.

12. Risk reducers

Include a few good risk reducers, such as free shipping and return offers at this point to attract your potential customers.

13. Loyalty program

Mention things like reward points and other special offers for your long time customers. Include a link that takes them to more a more detailed offer page.

14. CTA to push people to product collections and important sales pages

Include important product categories and relevant Call To Action buttons here. You may also provide links to sales and special offers pages.

15. Featured products or Best selling products or New arrivals

You may manually add featured products or automate the process to show a list of best selling products here.

16. Personalised items

You can show potential customers items based on their search or purchasing history. This is a very effective way to increase sales.

17. Text content

Including some description about your business is important from an SEO perspective. Also, a potential new customer will be able to quickly know about you from this.

18. FAQ, returns and exchanges, store locator, shipping information, order tracking etc.

These pages are important for your customers. So provide links to them at the footer with a title, something like Customer care can be appropriate.

19. Contact us

It’s good to provide several ways to contact your business. Phone, email and inquiry form submission are three common ones.

20. Newsletter signup

As a modern ecommerce site, you should have a newsletter signup form that collects your customers’ email addresses. You can send them special offers and inform new product arrivals.

21. Payment system icons

It’s customary to include payment system icons at the bottom of the page. This lets your customers quickly know which payment systems you accept. 

22. Social Media links

Providing links to your social media accounts at the bottom of the page lets your customers stay connected with your brand.

23. Link to about pages

Here you may include a link to your more detailed About us page including affiliate, press and career pages.

24. Terms and Conditions, Privacy Policy, Sitemap

These standard documents and the sitemap can be placed at the bottom of the page.

25. Live Chat

Live chat is common on many ecommerce sites nowadays. But to implement and maintain a proper live chat option requires careful planning and resources.

Category Page

26. Consistent image size

The product images in a category page should have a consistent size. It’s not just about the resolution, they should have a similar amount of whitespace at the borders too.

27. Breadcrumb navigation

Breadcrumb navigation helps the visitors to easily browse through product categories. You can include it right below the main navigation bar.

28. Show the number of products displaying in the page

Generally, a page can’t show all the products that there are under a certain category. But every page should show the customers the total number of products and the range that they are viewing.

29. Product filtering and sorting

Product filtering allows customers to filter products based on different attributes. For example, a clothing store may use gender, size, colour etc. as its filtering options. The sorting allows viewing products on ascending or descending order of price and arrival.

30. Page description field

At this part, include a short general description of the category. This is mostly for the search engines.

Product Page

31. Product title

This is simply the name of the product. The name of each product should definitely be unique, but maybe with different colours and sizes, if applicable.

32. Good quality of images with zoom in functionality

At the product pages, there should be high-quality images that can be zoomed in to view particular parts of the product.

33. Pricing information with potential sales or discounts

Apart from mentioning the product price, it’s a good idea to mention if there’s any discount or promotional offers. The common practice is to strike through the previous price and write the new price with the discount percentage in brackets.

34. A field to change purchase quantities

Just below the product price, there should be an option to change the product quantity. That way, the customers can easily select the number of items they want to buy.

35. Product variables (if necessary)

Some variables like colour and size of a physical product should be selectable right from the product page.

36. Add to cart button

The Add to Cart button should be prominently displayed beside the product image.

37. Trust signal around “Add to Cart” button

It’s a very good idea to mention a few trust signals near the add to cart button. This influences the subconscious of the customers on making the purchasing decision.

38. Add to Wish List and Compare button on each product page

Wish list enables the customers to store a product if they want to buy that later. A compare feature can also be very useful for them.

39. Social share buttons for each ecommerce product

Let your customers share their favourite products. Adding social share (and send link via email) buttons is a really great way to reach more people.

40. Product description

Product specifications and descriptions are absolutely essential parts of the page. Try to include all the essential information a customer may look for.

42. Consumer reviews on products

This part will let the customers read, rate and give reviews to products. As we have shown, the average rating and number of reviews should also be shown right below the product name above.

43. Related products

Include a list of related products at the bottom of the page. This may prompt the customer to find the product that he/she wants.

Customer Checkout, Shopping Cart and Wishlist

44. Accept all payment methods

Your ecommerce site should accept most of the payment methods that are popular among your customers.

45. Cart details

Mention all details regarding what the customer has in the cart. It should definitely the product name, price and quantity of individual products.

46. Final price

Obviously, after mentioning the price of each individual products your checkout page should also mention the total price. Don’t forget to mention the individual amounts of discount, shipping cost and tax.

47. Shipping method (offer low shipping cost)

Your customers will find multiple shipping options very convenient. There should be at least one low-cost shipping option.

48. Billing address and shipping address

It’s common to have two address fields. One for billing address and another for shipping address. For many customers these two are different.

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